Founder and Lead Consultant
Jaiya Vinothan — Founder, Activus Consulting
Jaiya brings a rare blend of frontline fitness experience and high-growth business strategy. With over a decade in the fitness industry — from managing gyms to training clients — and a proven track record in enterprise sales, marketing, and product growth, he operates at the intersection of grit and innovation.
He spent 7+ years driving strategic partnerships and high-value deals across the Asia-Pacific region, and 5 years building marketing systems that convert. Today, he channels this breadth into Activus Consulting — helping fitness and wellness businesses modernize their operations, embrace data, and scale sustainably.
Whether working with legacy gyms or high-potential wellness startups, Jaiya focuses on what matters: building intelligent funnels, integrating practical tech, and ensuring every business is positioned for long-term growth.
A curious traveler and lifelong learner, he’s explored fitness ecosystems across continents — from boutique reformer studios in Bangkok to high-volume fitness chains in London — distilling global best practices into actionable strategies that fuel Activus’ mission: to transform how fitness brands connect, grow, and thrive.
Research & Strategy Lead,
Nashwinder Kaur
With a background in global health, systems thinking, and sustainable development, Nashwinder brings a sharp analytical lens to the wellness and fitness sector. Her expertise spans public health, development, and impact evaluation — helping brands understand not just what works, but how to make it sustainable at scale.
At Activus, she leads research and strategy, grounding each recommendation in evidence, local context, and long-term viability. From mapping user journeys to designing impact frameworks, she helps clients make smarter, data-backed decisions.
Nashwinder has worked across Asia and the Pacific with social enterprises, foundations, and research institutions — supporting brands to grow with clarity, purpose, and measurable impact.
Srevarman, Fitness and Gym Operations Advisor
Srevarman combines elite-level personal training expertise with deep operational and commercial acumen. With over a decade in the fitness industry — from leading PT teams at Pure Fitness to driving revenue growth and member experience at UFC Gym Singapore and True Fitness — Sre operates where performance meets business strategy.
As a former PT Manager, Senior Personal Trainer, and Gym Operations Lead, Sre has mastered the full stack of gym management: personal training sales, customer success optimization (CSO), coaching systems, and financial operations. His ability to translate frontline experience into scalable processes makes him a rare asset in the fitness business landscape.
Today, he channels this unique blend into building modern, efficient, and profitable training teams and gyms. Whether working with large-scale commercial clubs or boutique studios, Sre focuses on what truly drives success: consistent PT sales, team development, member retention, and data-backed decision-making.
A lifelong student of both fitness and business, Sre has a keen eye for spotting untapped opportunities inside gym floors — helping operators unlock real performance at every level. His mission? To elevate the business of fitness from the inside out.
Branding Advisor
Austin Matthews, Creative Brand Strategy, Powered by UNM
To elevate the visual and narrative experience of our clients, we’ve partnered with Austin Mathews, Director of Client Services and Co-Founder at UNM — a Singapore-based creative agency dedicated to designing for the future.
Austin brings a sharp eye for brand architecture, visual identity, and strategic storytelling, having led multi-sector campaigns that build deep resonance between brands and the people they serve. At UNM, he leads with the belief that good branding is not just beautiful — it’s intuitive, human-centered, and scalable.
Through this collaboration, we’re pushing the boundaries of how fitness and wellness businesses communicate value, build trust, and inspire action.
Luther, Chief Happiness Officer
Luther is more than just a good boy — he’s a master of morale, a beacon of joy, and the heart of the Activus crew. A pedigreed Shetland Sheepdog with a lineage of intelligence, agility, and loyalty, Luther has evolved into a top-tier Happiness Coach through years of selective breeding — and even more years of dedicated napping, tail-wagging, and mood-lifting.
As Chief Happiness Officer at Activus Consulting, Luther keeps spirits high and stress levels low. Whether he’s welcoming guests with unfiltered enthusiasm, motivating the team through long work sprints, or offering emotional support between caffeine runs, Luther’s contribution is anything but small.
Trained in the art of unspoken empathy and positive energy, he blends the discipline of a working breed with the softness of a snuggle buddy. His leadership style? All paws in, always present, and powered by pure affection.
Luther reminds us daily that performance isn’t just about KPIs — it’s also about creating an environment where joy, resilience, and connection thrive.